Develop a Brand Strategy to Grow your Vet Practice

Develop a Brand Strategy to Grow your Vet Practice webinar with Graeme Gladman and Jason Eisner, BrandQuest Principals
Tuesday 7 February 2012
5.00-6.00pm (AEDT) Sydney Daylight Saving Time (timezone information)
Fee $40 (GST incl. if enrolling within Australia)
Registrations close 3pm on day of webinar.
You earn 1 cpd point for this webinar.

Why creating a brand can add value to your practice

How can you differentiate your practice from others to add a competitive advantage for longer-term success and growth?

How can marketing create tangible value on your balance sheet?

We are pleased to offer this highly interactive and instructional one-hour webinar workshop tailored specifically to the veterinary practice environment.

BrandQuest, who authored Fast Marketing for Fast Growth, is a strategic marketing consultancy responsible for the 2009 CVE rebranding and other revenue raising marketing initiatives such as the Control and Therapy Series redesign and advertiser contributions with a track record of success across many industries and categories.

BrandQuest is highly regarded and experienced in developing brand strategies that provide *clarity *consistency and *direction for all future marketing that actually work in the marketplace and add growth to their many clients businesses.

Learning outcomes

The basic foundations for developing your own successful marketing strategy:

  1. the importance of setting a metric vision (what does success look like for you?)
  2. how to undertake a SWOT analysis of your practice and a Competitive Review – both are critical to your success
  3. how to develop a Positioning Statement for your practice that includes:
    - your key target audience (NOT just anyone who owns a pet/animal)
    - which market do you want/are you best qualified to specialise in
    - your points of competitive advantage (for your target in your market)
  4. the importance of establishing, understanding and communicating your brand essence
  5. how to audit your current brand for the future
  6. how to develop a Marketing Plan for future marketing success

The course is an invaluable opportunity to learn from the experts, to clarify current marketing issues, and to share your own marketing challenges.

[ enquiries ]