Ines joined the CVE in 2013 as the Marketing and Sales Manager. In this role she develops and manages marketing strategies, campaigns and collateral that support educational programs and membership to position the CVE as a leading provider of high quality continuing education to the veterinary market. As the marketing team leader, Ines works in close collaboration with the CVE Leadership team to ensure that marketing communications and development initiatives are integrated, effective, results driven and brand aligned. Ines has over 15 years’ marketing experience within the healthcare industry, more specifically in the dental, optical and veterinary industry. After receiving her Bachelor of Business (Marketing) degree in 2005, Ines undertook a research project on the topic of impact of culture on consumer behaviour within tertiary education, which resulted in gaining a Bachelor of Business (Honours). Her love for animals and deep appreciation of education make this role a most rewarding and enjoyable way for her to use her marketing flair.