Lis celebrated 25 years working for the CVE in July 2016. Building a strong CVE professional community has long been a key focus, to which end she completed a Masters of Marketing at the University of Sydney in 2016. Her capstone consulting project was based around surveying veterinarians in Australia and overseas to discover how they experienced the CVE both as a membership organisation and participants in continuing professional development. Lis was awarded the Australian Marketing Institute Prize for Best Consulting Project in 2016 for the most outstanding research project in her graduating class. The vast volume of data generated in this research project is being used to assist the CVE to adapt, improve and innovate to ensure that membership remains as relevant and as accessible today as when Tom Hungerford and colleagues first established the CVE in 1965.